• Digital Marketing

The practice of promoting products, services, or brands through digital channels, such as search engines, social media, email, and websites.

• Social Media Marketing

A marketing strategy that involves promoting products or services through social media platforms.

• Video Marketing

A marketing strategy that involves creating and sharing videos to promote products or services.

• Content Marketing

A marketing strategy that involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience.

• Affiliate Marketing

A marketing strategy in which a business rewards affiliates for bringing in customers or traffic through their own marketing efforts.

• Email Marketing

A marketing strategy that involves sending emails to a list of subscribers to promote products, services, or events.

• Influencer Marketing

A marketing strategy that involves partnering with influencers to promote products or services.

• Inbound Marketing

A marketing strategy that focuses on attracting potential customers through content marketing, social media, and other forms of engagement.

• Outbound marketing

A traditional marketing approach involves initiating contact with potential customers through various methods such as direct mail, telemarketing, email marketing, and advertising, with the aim of converting them into actual customers.

• Retargeting

A marketing strategy that involves showing ads to users who have previously visited a website or engaged with a business.

• Geotargeting

A marketing strategy that involves targeting ads or content to users in specific geographic locations.

• Marketing Automation

The use of software to automate repetitive marketing tasks, such as email campaigns and social media posting.

• B2B – Business to Business

A type of marketing that involves selling products or services to other businesses rather than to consumers.

• B2C – Business to Consumer

A type of marketing that involves selling products or services directly to consumers.

• A/B Testing

A marketing experiment involves testing two different versions of a web page, email, or advertisement to determine which one performs better.

• Ad Clicks

The number of times that a user clicks on an ad.

• Ad Impressions

The number of times that an ad is shown to users.

• Bounce Rate

The percentage of visitors who leave a website after viewing only one page.

• Call to Action (CTA)

A statement or button that encourages users to take a specific action, such as making a purchase or filling out a form.

• Click-Through Rate (CTR)

The percentage of users who click on a link or ad after viewing it.

• Conversion Rate

The percentage of visitors who complete a desired action, such as making a purchase or filling out a form.

• Cost-Per-Click (CPC)

The amount that a business pays each time a user clicks on one of their ads.

• Cost-Per-Impression (CPM)

The amount that a business pays for every 1,000 ad impressions.

• Conversion

The act of a user completing a desired action, such as filling out a form or making a purchase.

• CRO – Conversion Rate Optimization

The process of optimizing a website or landing page to improve the likelihood that visitors will convert.

• Cost per Acquisition (CPA)

The cost of acquiring a customer through a specific marketing campaign or channel.

• Customer Lifetime Value (CLV)

The estimated value of a customer over their lifetime of purchasing from a company.

• Pay-Per-Click (PPC)

An advertising model in which businesses pay each time a user clicks on one of their ads.

• Display Advertising

A form of online advertising that includes banner ads, images, and other forms of visual content.

• Funnel

The series of steps that a user goes through to complete a desired action, such as making a purchase or filling out a form.

• Keyword

A word or phrase that users enter into a search engine to find information.

• Landing Page

A web page that is specifically designed to encourage users to take a specific action, such as making a purchase or filling out a form.

• Organic Search

Search engine results are determined by relevance and popularity, rather than paid advertisements.

• Target Audience

The group of people who are most likely to be interested in a business’s products or services.

• User Experience (UX)

The overall experience that a user has when interacting with a website or application.

• Webinar

An online seminar or presentation that is typically used for marketing purposes

• Attribution

The process of assigning credit to various marketing channels and touchpoints for a conversion or sale.

• CMS – Content Management System

A software platform that is used to create, edit, and publish digital content.

• Customer Relationship Management (CRM)

A system used to manage and analyze customer interactions and data throughout the customer lifecycle.

• WordPress

A popular content management system that is used to create and manage blogs and websites.

• E-commerce – Electronic Commerce

The buying and selling of goods or services over the internet.

• Blog

A website or section of a website that contains regularly updated content in the form of articles or posts.

• Blogging

The process of creating and publishing blog posts on a website or platform.

• Blogosphere

The community of bloggers and blogs on the internet.

• Blog Comment

A user-generated response to a blog post is displayed below the post.

• Blogroll

A list of recommended blogs or websites that are often displayed in the sidebar of a blog.

• Category

A way of organizing blog posts by topic or theme.

• Guest Post

A blog post is written by someone who is not the owner or regular contributor to the blog.

• RSS Feed

A web feed that allows users to subscribe to a blog or website and receive updates in a feed reader or email.

• Tag

A keyword or phrase is assigned to a blog post to help categorize and organize content.

• Brand Awareness

The level of familiarity and recognition that consumers have with a brand.

• Buyer Persona

A fictional representation of an ideal customer that is used to inform marketing and sales strategies.

• Engagement

The level of interaction and activity that users have with a website, social media platform, or another digital channel.

• Engagement Rate

The level of interaction and activity that users have with a piece of content, such as likes, comments, and shares.

• Hashtag

A word or phrase preceded by the # symbol that is used to categorize and organize content on social media.

• Impressions

The number of times that a social media post is shown to users.

• Insights

Metrics and data that provide information about the performance and engagement of social media content.

• Social Listening

The process of monitoring social media channels for mentions of a brand, product, or topic.

• Viral

A social media post spreads quickly and widely through user sharing and engagement.

• Search Engine

A software program that searches a database of web pages to find relevant results for a user’s query.

• Search Engine Optimization (SEO)

The process of optimizing a website to improve its ranking and visibility in search engine results.

• On-page SEO

Optimization techniques are applied to the content and structure of a website to improve its search engine ranking.

• Off-page SEO

Optimization techniques are applied to external factors, such as backlinks and social media mentions, to improve a website’s search engine ranking.

• Backlink

A link from one website to another is seen as a vote of confidence or endorsement by search engines.

• Meta Tags

HTML tags that provide information about a web page to search engines, such as title, description, and keywords.

• Page Rank

A system used by Google to assign a numerical value to the importance and relevance of web pages.

• SERP – Search Engine Results Page

The page that displays the results of a search engine query.

• Title Tag

An HTML tag that provides a title for a web page and is displayed in search engine results.

• Web Crawler

A software program that automatically explores and indexes web pages for a search engine.

• Organic Reach

The number of users who see a social media post without any paid promotion.

• Paid Reach

The number of users who see a social media post that has been promoted through paid advertising.

• Above the Fold

The area of a web page that is visible without scrolling down.

• Ad Network

An advertising platform that connects advertisers with publishers to display ads on their websites.

• Ad Placement

The location of an ad on a web page.

• Ad Targeting

The process of selecting a specific audience to display an ad to.

• Lead

A potential customer who has shown interest in a product or service.

• Lead Generation

The process of attracting and converting potential customers into leads.

• Algorithm

A set of rules or instructions that a search engine or social media platform uses to determine how to rank and display content.

• Analytics

The collection and analysis of data to gain insights into user behavior and performance metrics.

• Google Analytics

A web analytics service offered by Google that tracks and reports website traffic.