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Launchpad to Career Success

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About Course

Launchpad to Career Success – The Ultimate Course for Startup Warriors


Class time is Morning 11:00-12:00 Pakistan Time

Google Classroom Link
The class code is wyevzgw

Google meet Link

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Attention all aspiring entrepreneurs! Are you looking to launch your own e-commerce business or become a successful business consultant? Then we have the perfect opportunity for you!

IQRAMS is offering a 6-month digital marketing and e-commerce practical training course titled “Launchpad to Career Success – The Ultimate Course for Startup Warriors”. This course will provide you with hands-on experience and practical skills that are essential for succeeding in the ever-changing world of digital marketing and e-commerce.


MODULE 1 – Introduction to Market Research

1. Understanding the importance of market research
2. Types of market research
3. Collecting data and analyzing it
4. Identifying target audience and competition

MODULE 2 – Budgeting and Branding

1. Creating a budget for your business
2. Identifying and developing a brand identity
3. Understanding brand positioning and differentiation

MODULE 3 – Website Development

1. Developing a product from ideation to launch
2. Identifying product/market fit
3. Understanding product launch strategies

MODULE 4 – Launching Products

1. Creating a website using WordPress
2. Understanding website design and development principles
3. Creating an optimized website for search engines

MODULE 5 – Traditional Marketing

1. Understanding traditional marketing channels such as print and TV advertising
2. Creating an effective marketing campaign
3. Measuring the success of traditional marketing efforts

MODULE 6 – Digital Marketing

1. Understanding digital marketing channels such as
social media and email marketing
2. Creating an effective digital marketing campaign
3. Measuring the success of digital marketing efforts

MODULE 7 – SEO (Search Engine Optimization)

1. Understanding the principles of SEO
2. Conducting keyword research
3. On-page and off-page SEO optimization techniques

MODULE 8 – Social Media Marketing

1. Understanding social media platforms
2. Creating social media content
3. Paid social media advertising techniques

MODULE 9 – Video Marketing

1. Understanding the principles of video marketing
2. Creating video content
3. Promoting videos on social media and other digital channels

MODULE 10 – Google Analytics

1. Understanding Google Analytics
2. Setting up and tracking website analytics
3. Using data to make informed business decisions


Students will create a business plan and marketing strategy for their own
business or a client. Throughout the course, guest speakers will be invited to
share their experiences and insights into the world of freelancing, digital
marketing, and e-commerce.

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What Will You Learn?

  • Market Research
  • Budgeting and Branding
  • Website Development
  • Launching Products
  • Traditional Marketing
  • Digital Marketing
  • SEO (Search Engine Optimization)
  • Social Media Marketing
  • Video Marketing
  • Google Analytics

Course Content

Market Research

  • Inroduction to Market Research
  • How to create Google Form
  • Chat GPT for Market Research
  • Keywords Research Tools

Budgeting & Branding

Web Development

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